01
START WITH THE GOAL
Understand the brand, the audience, the platform, and the feeling the work needs to create.
ZACHARYWEISS
Marketing Student Creating Social-First Brand Content
Marketing and creative designer building brand identities, social content, and AI-powered campaigns for brands across every industry.
CanvaGoogle AdsAI WorkflowsNext.jsTypeScriptExcelSocial Content
FEATURED WORK
HOW I WORK
02
DESIGN SOCIAL-FIRST
Build visuals and copy for the way people actually scroll, react, share, and remember.
03
SHIP FAST WITH AI
Use AI-assisted workflows to test ideas quickly and deliver polished, platform-ready creative.
TOOLKIT
DESIGN
Adobe PhotoshopCanvaLayout & Typography
MARKETING
Google AdsSEO FoundationsSocial PlatformsBrand Strategy
BUILD & AI
Next.jsTypeScriptClaude / AI WorkflowsMicrosoft Excel
ABOUT ME
I'm a junior marketing student at the University of Central Florida focused on creative strategy, brand design, social content, and AI-powered marketing workflows. I earned the ADP Business Knights Leadership Academy Scholarship for BrandLens, a full-stack app that generates brand guidelines from any website URL. I'm interested in work that connects strong visuals with real audiences — across brand identity, social media, and digital campaigns.
WHAT DRIVES ME
Great marketing makes people feel something before they even read a word. I'm drawn to the moment a visual stops someone mid-scroll — the color, the type, and the composition that earn attention and turn it into connection.
That's the thread through everything I make, whether it's a brand identity, a social campaign, or an AI tool that helps a business find its voice. I care about work that's polished, intentional, and built to move a real audience.
WHAT I BRING
Social-first campaign thinking built around attention, emotion, and shareable moments.
Graphic design and brand-content experience across client work, spec campaigns, and BrandLens.
AI-assisted creative workflows that help move from idea to polished asset quickly.
WHAT I CAN DO FOR YOU
Brand & Identity Design
Logos, brand systems, and guidelines that give a business a clear, consistent visual voice.
Social Content & Campaigns
Feed and story graphics, campaign creative, and templates built to stop the scroll and drive engagement.
AI-Assisted Workflows
AI-powered creative and research workflows that move from idea to polished, on-brand asset fast.
CERTIFICATIONS
Canva EssentialsGoogle AdsExcel AssociateAnthropic AI certifications
